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I was shopping at a farmer’s market during the fall in ‘06 when I met Morse Pitts of Windfall Farms. I asked him if the produce he was selling was Organic. He explained that it was Certified Naturally Grown, which, in his case, employed all the standards and more of Organic certification.  In the full-length film, Morse explains the difficulty of paying for Organic certification when you have a small farm producing a wide variety of crops, which research has shown to be healthier for the environment.